• Hi!
    I'm Richard

    An E-Commerce and Digital Marketing Specialist Located In Toronto, Canada

  • Nice to meet you!

    Want to work together?
    I'd love to hear from you!

About

Who Am I?

Hi! I'm Richard Yates. I'm a passionate e-commerce and digital marketing specialist with over 10 years of experience in the industry.

I help others by taking innovative ideas and translating them to the web.

My work has taken me all over the world and I’ve loved every minute of it.

Outside of work, I have many interests. If I’m not working you can find me running on the trails, walking the dog in the nearby park or taking photos with my camera. I’m also a doting dad and husband.

Whether it be a product to ship, a service to upsell or a fundraising initiative, I can help.

Want to work together? I’d love to hear from you.

Creative Thinker

Team Player

Good Work Ethic

Results Driven

"I work with others to ask questions, define approaches and execute solutions."
- Richard Yates

Download Resume

Expertise

What do I do?

E-Commerce

Skill Level: 9/10

Web Design

Skill Level: 9/10

Digital Marketing

Skill Level: 9/10

Graphic Design

Skill Level: 9/10

Project Management

Skill Level: 9/10

Applications

Skill Level: 8/10

Cups of coffee
Projects Completed
Kilometers Run
Veggie Sandwiches
Skills

What are my skills?

The following list is a representation of some of my skills. The digital industry is forever changing and I'm forever learning. I love the challenge. I've been called a perfectionist. Hey, there's nothing wrong in doing your best and getting things right.

Shopify

95%

Adobe InDesign

95%

Adobe Photoshop

85%

Wordpress

85%

Microsoft Excel

90%

Microsoft Word

90%

Power Automate

95%

Google Adwords

95%

Facebook (Meta)

85%

PHP Coding

85%

Adobe Dreamweaver

90%

Active Server Pages

90%

Positive ROI

95%

B2C Marketing

95%

Salesforce

85%

HTML

85%

SEO

90%

Web Analytics

90%

Software Development

95%

Merchandising

95%

CSS

85%

HTML5

85%

Bootstrap

90%

Content Creation

90%

Ad Buying

95%

Email Marketing

95%

SQL

85%

Landing Pages

85%

Customer Service

90%

Branding

90%

Drop Shipping

95%

JavaScript

95%

Localization

85%

Drupal

85%

Banner Ads

90%

Social Media

90%

Remarketing

95%

Joomla

95%

ECommerce

85%

Split Testing

85%

CRM Software

90%

Press Release

90%

Budgeting

95%

Amazon Seller Central

95%

Amazon FBA

85%

VB Script

85%

Print Ads

90%

OS Commerce

90%
Experience

Where have I worked?

Pets Drug Mart

Pets Drug Mart is a 100% Canadian online pharmacy that provides prescription medications and supplements for pets at lower prices than veterinarians, with options for compounding special medications. As a division of Canada Chemists, they are a licensed Canadian pharmacy offering services and products for dogs, cats, horses, and livestock, along with a home delivery service for Canadian customers. They focus on providing affordable access to veterinary medication and also give back to the pet community through shelter partnerships.

CWI Lighting

CWI Lighting is one of the top manufacturers, distributors and designers of lighting fixtures in North America. With over 30 years of experience, they specialize in high-quality fixtures that anyone would be proud to show off in their space. Their products are always up-to-date and stylish to please any demographic of consumers. You can find their products in hundreds of retail locations across North America.

Wine Lovers Agency

Wine Lovers Agency offers expert knowledge in all facets of the alcoholic beverage sector. From the complex and intricate administrative work with the LCBO, to the dynamic world of sales and marketing, customer service and direct delivery. They represent and distribute top quality alcoholic products and accessories from around the world.

Counseltron

Counseltron specializes in products for the home, kitchen, cleaning, seasonal décor, laundry and storage solutions, giftware and foot care products. They distribute brands such as Lodge Cast Iron, Metaltex, Dolceforno, SiliconeZone, Finex and Profoot exclusive to Counseltron for the Canadian market.

TargetCast Inc.

TargetCast Inc. Is a Canadian marketing company whose clients include Pixela Corporation, Sony Japan and Nikon Japan.

Freelance Work

Numerous projects obtained through contacts and reputation within the digital industry.

Portfolio

Want to see my work?

The following shows some of the projects I've been hard at work on. This is just a small collection from a larger portfolio I would love to share with you.

Amazon Seller Central & Amazon Store

Amazon

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Marketplace Onboarding and Merchandising

Marketplace Merchandising

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Website Onboarding and Merchandsiing

Website Merchandising

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CWI Lighting Website

CWILighting.com

Click to View

Newsletter

Newsletter

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Promo Catalogue

Promo Catalogue

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Instagram

Instagram

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Virtual Showroom

Virtual Showroom

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Meta (Facebook)

Facebook

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Wine Agency Website

wineloversagency.com

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Italesse Catalogue

Italesse Catalogue

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Loblaws Proposal

Loblaws Proposal

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Newsletter

Newsletter

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Newsletter

Newsletter

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Price List

Price List

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Counseltron Website

Counseltron.com

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Retail Catalogue

Retail Catalogue

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HomeStyle Magazine

Homestyle Magazine

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Celebrating 38 Years

38 Years

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Lodge Cookware

Lodge Cookware

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Social Media

Facebook

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Press Release

Press Release

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Chef Collection

Chef Collection

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Newsletter

Newsletter

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Education

Where did I go to school?

I studied for my BSc. at Concordia University. While there, I also took a few business courses. It was while at Concordia that I decided to take a summer job as an Internet Marketer. That summer job turned into a lifelong passion working in the digital world.

While at Concordia, I was also a member of the Cross Country and Track and Field teams. I competed nationally and went on to obtain the MVP award for both the summer and winter seasons.

I studied for my first BSc. at Plymouth University. Shortly after graduating I embarked on a cycling trip from England, through France and Spain to Morocco before emmigrating back to Canada (by plane).

It was a great time studying at Hinchingbrooke. Where else can you claim that your school was originally founded as a nunnery in the year 1080AD. (Yes. You read that correctly) Or that your school was previously the stately home of the Cromwell family and entertained guests such as Samuel Pepys. While at Hinchingbrooke, I went on to obtain 3 (three) A Levels, 1 (one) AO Level and 9 (nine) O Levels. I was also a member of the student council. Some of my best friendships were established here. Thanks to the internet, we are still connected today.

I spent a very short time at Welland High School as my family relocated to England soon after starting but this still remains an influential and pivotal time. Thanks to the internet, I'm still in touch with many of my friends from back then. Oh yeah... I still have my Welland High School jacket. And you know what? It still fits!

Interests

Want to know a little bit more?

Boardwalk RC

Boardwalk RC

I'm an avid and competative runner. Not because I'm trying to beat anyone. Just because it helps me be at my best. I plan to compete in the World Masters Games (+35) coming to Toronto in 2020. I train on my own and with Boardwalk Running Club. I also help with the coaching of the younger athletes at Boardwalk RC in my spare time.

Ohana

We are a family

That's us. Our little Ohana in Hawaii. Like most of you, we're very busy people. Nowadays, some of our best dates are on the weekend while shopping for fruit and veg at the grocery store. We'll discuss important issues while watching our son's soccer practice. Otherwise we'll comumnicate by text and email during the week. Sound familiar?

Pinot

Our Dog, Pinot

He's a Cavalier King Charles Spaniel. Take a walk along the Danforth any evening of the year and you'll see him sniffing the air, wagging his tail and carrying his frizzbie in preparation for a game of fetch. Pinot remained nameless for a few days after being adopted but then, voila, his parents had a revelation while browsing in an LCBO store .

Contact

Want to get in touch?

Downtown, Toronto, Ontario, Canada, M4W 3S5